Unity’s Next Level Might Be Loading…
A speculative setup, $32M in calls, and a platform that might just be waking up, 002
Let’s talk about Unity Software U 0.00%↑
Earlier today, I posted a chart on Twitter saying I got long Unity. While the world argues about rate cuts, Nvidia valuations, and whether AI can replace their therapist, I’ve been quietly watching a different story unfold.
Unity’s shaping up to be one of those trades where the chart is just the appetizer. The real meal is what’s happening behind the scenes.
Here’s the setup: Unity cleaned up its act, landed a blue-chip enterprise deal, started building like it actually means it, and, most interestingly, someone with deep pockets might already be placing their bet.
Here’s why I think Unity is setting up for a bullish breakout, both on the chart and in the story arc.
From Game Engine to Global Engine
Unity isn’t just a game engine anymore. It’s a much bigger generator. Nearly half the world’s mobile games run on it. AR/VR? Check.
But this platform is breaking out of its old category. Automotive companies are using it for simulations. Architects are designing walk-throughs. Hollywood has already dabbled. At this point, Unity’s TAM is no longer a “Total Addressable Market.” It’s a Total Anything Market.
And speaking of cars...
BMW Just Went Full Unity
BMW Group just tapped Unity to power its next-gen 3D asset management system 3D Mine. This is a cloud-based pipeline handling everything from concept car design to campaign rollouts.
It’s not PR fluff. BMW is using Unity to fix real enterprise problems: version control chaos, fragmented asset workflows, inefficient cross-team handoffs. Unity’s Asset Manager gives them one secure, scalable hub to build from.
This deal is a validator.
Let’s talk about Vector AI — Unity’s direct answer to AppLovin’s Axon.
AppLovin had the head start. But Unity’s playing a different game. It’s not just monetizing mobile games, it’s building them. That means Unity has a massive edge with first-party behavioral data baked into its platform. Session lengths, rage quits, in-game behavior, churn signals… it sees it all.
So Unity rebuilt its ad platform from scratch. Vector AI launched three months ahead of schedule and is now running across all iOS and Android traffic.
What makes it different?
It learns from real-time in-app behavior
Filters out anomalies before they pollute the model
Optimizes for installs, IAPs, retention
Prioritizes stable trends over noisy spikes
Early results look promising. Voodoo (BeReal parent) reported better ROAS and higher user quality without jacking up ad spend.
And unlike most AI platforms, Vector actually offers transparent reporting. You can see why your campaign is working, not just that it is.
This isn’t just a rebrand. Unity’s going head-to-head with AppLovin and flexing a stronger data backbone to do it.
The Activist or The Kitty
Now we step into the Dark Arts: Option Flow.
Oftentimes, before an activist stake is announced, we see heavy option flow start to build in a name, concentrated on a specific strike and expiration. In Unity’s case, we’ve seen a notable surge in call buying over the past month.
Doing some quick math
Over the past month:
~79,300 calls were bought
Strike: $30
Expiration: January 16, 2026
Average premium: ~$4.03
Total premium: ≈ $32M
Notional value: ≈ $238M (~2% of the company)
.
Now let’s get into the Speculation of the Kitty:
The image on the left is the original Time Magazine cover with “You” in the center. On the right is what Roaring Kitty posted to Twitter on December 5, 2024, the same cover, but with the “You” removed.
He followed it up with a GIF of Dave Chappelle as Rick James singing “Give It To Me Baby,” complete with the line: “Wait 'til I squeeze you.””
After watching GameStop get diluted into oblivion, it wouldn’t be a surprise if he’s looking for a new playground. And based on his past options positioning, he’s got the bankroll.
Maybe it’s him. Maybe it’s not. But someone is putting $40M on the table and saying, “Let’s see what happens.”
The Trade
We don’t need $40 million to follow the flow. Here’s how I’m planning on playing it:
The Setup
Buy: Jan 16, 2026 $30 Calls (~$3.45) ~120bps
Potentially Selling: Jan 16, 2026 $20 Puts (~$2.45)
Net Cost: ~$1.00
Simple. Your upside is wide open. Your downside is being long Unity at $20, which I don’t mind.
You could just buy shares outright. But I prefer this structure. It’s cleaner, defined, and more capital-efficient.
Final Word
Unity isn’t just a hype trade. It’s a well-structured speculative setup.
You’ve got:
A real AI platform that’s performing
Strong cost discipline
Enterprise validation via BMW
Mysterious, high-conviction call buying
And a chart that’s waking up
It’s still early. Still ignored. And that’s where the edge usually lives.
I’m not saying this thing rockets.
But if it does, I’m already in the seat.
As always, see you next time. I’ll be out there, hunting for what’s next.
— Drew
Disclaimer: This post is for informational and entertainment purposes only and does not constitute financial, investment, or trading advice. This is a speculative trade, not a recommendation. Always do your own due diligence and consult a licensed financial advisor before making investment decisions.